EDUCATION/CHILDCARE

February 2014 – Current: Only Education – Part Time English teacher

March 2013 – October 2013: LVguang New Wave Education - Part Time English teacher

July 2009 – March 2013: A Whole New World - Childcare provider/Nanny

April 2008 – May 2010: St Oliver Plunkett Primary School - Junior School Assistant

MARKETING/COSMETICS

October 2013 – Current : FOREO – Global Communications Specialist/PR Manager

Responsibilities:

 Social media management

 Developing and maintain media relations

 Identify key brand messages

 Oversee media monitoring reports and coordination of daily media coverage

 Campaign development and strategies

 Developing International press releases

 Developing International pitches

 Blog development and creation

 Website development

July 2013 – October 2013 : FOREO – Global Marketing Specialist

Responsibilities:

 Product development

 Creating and developing all company content (print and online)

 Blog development and creation

 Campaign development and strategies

 Gift with purchase and social gifting strategies

 Website update and maintenance

MARKETING/RETAIL

Nov 2010- March 2013: Sportsgirl Public Relations & Events Coordinator

Responsibilities:

 Develop the event calendars in line with season objectives and campaigns

 Drive the customer experience through the implementation of the event calendar

 Act as a Sportsgirl brand ambassador to the media on all subjects relating to the brand

and CEO

 Develop internal and external press releases

 CEO and Brand Management speech writing and media comments

 Copywriting and editing for www.sportsgirl.com.au

 Maintain weekly contact and manage relationships with nominated PR agency ensuring

the PR strategy is carried out as agreed with key internal stake holders

 Maintain and manage relationships with nominated experiential agency in line with

seasonal calendar

 Develop professional relationships with media (national, fashion & trade)

 Plan, implement and host seasonal range showings where appropriate in Sydney and

Melbourne

 Identify and communicate brand key messages

 Campaign development and management

 Develop a seasonal PR calendar in line with seasonal objectives, events and campaigns

 Oversee scheduling and content delivery for all press information

 Manage media requests for sample product loans

 Maintain samples and internal communications and relationships

 Oversee media monitoring reports and coordination of daily media coverage

 Weekly reports and updates to the company on all events and public relations activity

 Maintain and control budget lines

 Successfully planned and executed events at National music festivals and Fashion

weeks

June 2010 – Nov 2010: Sportsgirl Public Relations Assistant

Responsibilities:

 Daily monitoring of media clippings

 Managing product and samples

 Developing and maintaining relationships with key media personnel

 Annual range showings in Melbourne and Sydney

 Responding to media briefs, images and pricing requests

 Basic marketing team duties

 Develop relationships with key media personnel

March 2010 - June 2010: Sportsgirl Public Relations/Marketing

Internship

Precursor to the above duties and responsibilities

 Chinese Language

February 2013-June 2013

Jiao Tong University, Shanghai

Bachelor of Journalism

Graduated 2010

Major: English

La Trobe University, Melbourne

Victorian Certificate of Education

Graduated 2006

Honors: Drama DUX

Ave Maria College, Melbourne

 1，外教现在上海，想要在上海找一份周末的兼职。