LELO June 2013 – June 2014

Digital Marketing and PR Shanghai, China

Digital Marketing:

 Manage preparation of online marketing materials to serve extended B2B network

 Track quantitative results, assign weekly responsibilities for Design and IT teams

 Global Social Media Management and support LELO.com development projects and Social Media campaigns, SEO content development for LELO Blog

 Created campaigns with Lady Gaga, Dolce Gabana, Diesel to grow marketing reach

 Designed multiple campaigns such as for April Fools and Women’s Day to reach new

media outlets

 Manage lelo.com website with unique monthly views of 600,000 people; coordinate website marketing and image placement

Public Relations:

 Managing key media partnerships and relationships

 Writing and issuing Press Releases to send to key media

 Coordinating new product launches and campaigns for media coverage

 Release weekly Media Coverage report about global press coverage

 Work with key blog writers and product testers to send free products, maintain those relationships and ensure positive reviews

Daqiao Training Center January 2013 – June 2013

Foreign ESL Teacher Changchun, China

 Teaching English to at kindergarten, and private training center. Students aged 1 year to 35

 Develop and teach English curriculum

 One on One Teaching classes with students aged 15-40

NNS New Zealand July 2012 – December 2012

Business Development Manager- Waikato Region Hamilton

 Managing brand and sales of International Student Identity Card in the Waikato region

 Researched and located new partners; negotiated business deals maintained partnerships

 Enhanced the card value and branding through smart partnerships; and media relationships

 Developed and improved new sales process and negotiating strategies, we well as sales tools, CRM systems and presentation materials

 Achieved the highest number of sales for any region

AIESEC Cambodia June 2011 – June 2012

President and Managing Director Phnom Penh, Cambodia

 Led a Start-up Social Enterprise of 800 part time volunteers managing youth development programs across the country

 Managed and maintained partnerships with business; government and universities across Cambodia and South East Asia

 Took the start-up to the heart of local business networks and within one year was a well-known brand in the country

 Organised events for between 15-1000+ people

 Reported to the Board of Directors about governance and legal structures

 Directly managed a team of 11 full time members leading to 1000% growth in students participating, 200% growth in partnerships created, 100% growth in revenue

AIESEC New Zealand June 2010 – June 2011

Marketing and Public Relations Wellington

 Managing the website, social media, and SEO requirements

 Design and implement all branding and marketing materials/campaigns across the country

 Copy writing for national blogs, website and promotional materials

 Developing virtual presence and internal communication through the website and social media pages

 Creating, managing and delivering 3 new national partnerships

 Organised events across the country for around 100+ people

Dalian No. 23 High School November 2009 – February 2010

Foreign Teacher Dalian, China

 Teaching English to 12 classes of 45 children per week aged 15-16

 Develop and teach English curriculum

 Run weekly English Corner

 University of Waikato 2008 - 2012         

Bachelor of Arts: History and English

George Seymour Certificate in Tourism 2006 - 2007

Bethlehem College 2005 - 2007

Year 13/University Entrance