NEWMAN CONSULTING-Marketing Project Director

Independent Marketing Projects 2001-2016 England, Spain, Chile & Peru

 Asia Sur: Publishing Company: Developed Corporate Brand Strategy and Indentity,Brand Architecture

 Arellano Marketing : Research Analyst

 Freebird Burrito/Mexican Food Chain London England

Developed pricing strategies, promotions, NPD, sales tactics, increasing sales in 8%

 The Palace Bingo & Bowling Chain London England

Changed Bowling Business results from -8% Ebitda to 5%+, with marketing & sales strategies

 Events Freelance: Ernst & Young,Barclays Bank,Tower of London,Lloyds,London England

 Liquors and Beverages/SME Spirits Company Lima Peru

Developed a marketing and sales strategy to launch new vodka and rum in lower end market.NPD ,packaging;price and product strategy.Sales territory proposition.

 Segundo Muelle/Restaurant Chain Lima Peru

Advisor in International Sales & Marketing: Sales Franchise Proposition Audit.

International brand strategy design and global strategy team leadership

 Euro Rscg/European Advertising Agency Lima Peru

New Business Development & Senior executive networking

Achieved new advertising accounts (FMCG),new product development for Otto Kuntz

Designed Defence Brand Strategy proposal for Backus SAB Miller(2nd World Brewery) against AB-Inbev penetration in the Latin American market.

 Rapp & Collins Chile/Global Marketing Communications Company

Competitive analysis and business plan to enter the Peruvian market.

 Interbrand Chile/No 1 Global Brand Strategy Consultancy Company Santiago Chile

New Business Development, accomplished 23% customer prospects (B2B) to

Sell Branding Projects. Developed business plan to enter the Peruvian market, business networking with Senior Executives (General Managers, Marketing Managers).Developed Branding Proposals (Brand Strategy & Audit) to Alicorp,Gloria,Laive,Metro,Quimica Suiza,Integra

 Energia Young & Rubicam/Advertising Agency Lima Peru

Managed Falabella’s Account (No 2 Retail Group in Chile & Peru)

Increased 25% sales and brand equity strength. Developed Falabella´s annual marketing plan.

Advertising campaigns, promotions, events and market research.

 Pontificia Universidad Catolica/Leading University

Obtained 53% sales increase in Business Postgraduate Programmes and 30% in the Master of Communications, using marketing communications programmes, mass and interactive media.

FEEDBACK-Account Director & Partner 1997-1998

Marketing Communications Agency, employed 50 personnel Lima-Peru

Customers: BurgerKing, PizzaHut, KFC, Chilli´s, Microsoft, Compaq, Citibank, Telefonica,

Edelnor(Endesa España:Electricity company)

 Achieved and managed new accounts, increased customers´s sales and brand equity

 Supervised Telesales for Telefonica and Microsoft sales campaigns

 Designed marketing communications programmes:Advertising Campaigns, promotions and interactive campaigns for customersBrand Identity design, print and account management functions

ELSA COCA COLA BOTTLING CO – Marketing Manager 1995-1996

No 1 Bottling company in Peru Lima-Peru

 Increased general sales in 3%, No 1 sales in yellow drinks and 54% market share in water.

 Managed key accounts including fast food chains, exclusive restaurants and retail petrol stations

 Product management for Coca Cola Company and bottler´s private brands

 Events & PR programmes

 Effective team work with sales force and distribution system.

 Managed 12 personnel in trade marketing/merchandisers, training sales force and trade marketing team

CIMEX FMCG DISTRIBUTOR COMPANY-Marketing & Sales Coordinator Sep.1992-1994/Peru

Consumer goods distributor company for Friesland Frisco Domo (Dutch dairy global products company), Arcor and Molinos (Leading confectionary and consumer products company in Argentina).

 Marketing coordination, commercial supervision,advertising and market research supervision.

 Supervised sales personnel, merchandisers, improved sales channel relationship

MARCO MARINE-Sales Internship Jan-Mar.1990 USA, Jan-Mar.1991 Mexico

International Fishing Technology Company

UNIVERSITY PROFESSOR IN GLOBAL BUSINESS & MARKETING

 University of London Royal Holloway International Programmes: Professor in Marketing 2016/Peru

 Universidad de Lima: Professor in Global Marketing(English),Global Innovation & New Product Development, Business English for Adults International Business Career 2016

 Tutor Doctor :English teacher 2014-2016 Peru

 ESAN : Professor in Marketing, Branding(English) and Marketing Communications, Strategic Management (English) 2012-2015 Peru

 Universidad Ricardo Palma: Professor in Marketing & International Business, Consumer Behavior(English),Global economic Integration(English)

 Universidad San Ignacio de Loyola:Business Faculty 2009-2010/2003-2005/Peru

Business Faculty: Marketing Career, International Business Career and Management Career

Courses Taught: Branding Global Marketing (English), Services Marketing (English) and Marketing I

International Business, Corporate Strategy, Business Management and Introduction to Business.

 UPC Laureate International Universities(Global University) 2003 -2005/Peru

Courses: Product Management in Business and Advertising Careers

 Conference Speaker and Panelist on 6 Conferences on Global Marketing and Branding

 Private English and Spanish teacher to adults ( Spain & England) 2008,2010,2011

EDUCATION & QUALIFICATIONS

TEFL ITTT Course To be finished on 30 April 2017

LONDON METROPOLITAN UNIVERSITY Sep.2005-Dec.2006

Postgraduate Diploma Global Business Strategy London, UK

PONTIFICIA UNIVERSIDAD CATOLICA CHILE Aug.1998-Dec.00 MBA in Marketing (AASCB member, Ranking #1 South America) Santiago, Chile

UNIVERSIDAD DE LIMA 1988-1993

Degree in Business Management (Ranking #2 in Peru 1988), 5year course Lima, Peru

MARKHAM COLLEGE: Primary & Secondary School 1974-1987

Thirty (30) Short Courses, Conferences and Seminars: 1993-2006 Marketing, Strategy, Negotiation & Sales England,Brazil, Argentina, Chile & Peru

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